Getting GOOD Together
2020: the year of everything being cancelled and social gatherings are mere distant memories. But it is during this year - in the absence of human interaction - that we seem to be finding other ways to connect. Whether it’s holding ZOOM happy hours, or reaching out to relationships that have fallen to the wayside, it is now more than ever that we are reaching out for each other; it's in this time that we have realized, without human interaction we crumble. So, it’s interesting to look back to childhood, or even early adulthood, and think back on some of those relationships (whether they are friendships, working relationships or boyfriend/girlfriend relationships) and how they have impacted the present.
Back in the 1990’s, a friend of mine from town, Alex Stark (Howie - pre marriage), and I went to school together for 8 years. We played sports together, socialized together, bonded over our disdain for running during soccer practice, and were always chatting while holding up the rear. Throughout the years we remained in contact and after college and marriage, we were pregnant with our first kids at the time and due within a week of each other. She was living in NYC and I was back in our hometown, Marblehead, but we caught up when she came home to visit her family. Fast forward 7 years, and now we are working together with Cece DuPraz. If someone would have told us when we were 12 years old that we would one day be colleagues working with two other amazing women in town, we both would have laughed out loud and probably never taken that seriously. But that is what is so fascinating about relationships: you never know how one will hold in your life; whether someone will be the one to float in and out, simply pass by, or create an everlasting impression. And furthermore, in the year of isolation, it is now that people found themselves reaching out more than ever. I first reached out to Marion and Kate at Cece DuPraz with an idea to help create further connection for their business, and they in turn reached out to Alex at Good All Day Collective for help with branding and experiential marketing - and boom! - collaboration magic happened. In a circle of friendships formed from many different paths in life, this collaboration was born out of the inspiration and universal appreciation for women helping other women; a collective need to support other women entrepreneurs and a vision to help spread love, light and positivity through human connection and giving back.
One area that both Cece DuPraz and Good All Day Collective align on, is their mission to give back to communities and help people through these hardships we are all facing. At the beginning of the pandemic, Cece DuPraz started making masks and donating to No Kid Hungry and Good All Day Collective created free visual art for people to use to support change for social justice and the Black Lives Matter Movement. Thus, we thought it only natural to collaborate on a project near and dear to everyone involved, with a focus on safety and giving back. Creative Visionary, CC Bursell, of Good All Day Collective, designed fun, bold masks to bring a smile to anyone’s face - literally. And with each purchase, a mask is donated to the Downtown LA Women’s Center, just as the masks in the Cece DuPraz Give Back Collection donate masks to local soup kitchen, My Brother’s Table. And since masks are the new hot accessory where you can’t have just one, CC Bursell also designed the most colorful and bright set of bandanas where two trees are planted through One Tree Planted with every set purchase (please visit our website for more product information). When our visions fused together, we knew we were onto something amazing - a collaboration that aligned with everything we both believe in as companies: giving back, creating products and experiences that bring people together, supporting and lifting up women entrepreneurs and continuing to facilitate the need to keep everyone happy, safe and looking fabulous!
They say “don’t burn your bridges” but I don’t think you ever really understand what that means until you have come full circle. Life has an interesting way of tempting fate sometimes and bringing you back around when you least expect it. I never would have thought that a friendship I forged when I was 10 would end up turning into a colleague; just like when I first met Kate and Marion through our kids, did I ever think I would end up working with them; just like the women of Good All Day Collective - who used to all work with each other at other companies - probably never thought they would be collaborating with a small embroidery company across the country in some-town Massachusetts, but here we are; and all of this was created from relationships. Though some of us have never met, we have all heard of one another in some form and we all are connected through a number of different channels. And in the end, it all boils down to kindness, compassion and how you treat people: if one of us in either company didn’t hold true to these values, we wouldn’t be here today working together to make magic happen. So, reach out, be kind and make sure those bridges are strong and sturdy because you never know when you will need to cross over.